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Marketing the Rainbow
The Borgata Hotel and Casino in Atlantic City invites you to come to your "happy place"...
Simyo is an international MVNO telecom provider. In Spain it is owned by Orange - hence the color of the ads. Their messages are quite direct, even provocative.
1. "I dropped my mobile, can you get it?" (think "soap")
2. Quite a rude joke about "sticking it to you"
3. "No obligations with you today, and tomorrow we will see."
The Azzaro Chrome models have dipped a bit too much in the rouge, or rather orange.
Dutch financial group ING proudly wears the national color, and assures you that Out is In.
Sometimes ads have two versions in order to appeal to niche as well as mainstream markets. This Alizé visual is an illustration of this. One version appeared in Out magazine while the other appeared in mainstream media.
L'Oréal's wears its theme color proudly.
In Las Vegas, you can relax on simple deck chairs. Check them out
Celebrate Pride with Samuel Adams, the flagship brand of the Boston Beer Company. They withdrew their sponsorship of Boston’s St Patrick’s Day parade after negotiations to allow gay groups to march broke down.
The diversity (& Pride) of Whirlpool.
And finally, the bronzed models of Versace - sometimes apearing in bright orange. The brand also associated with Sir Elton.
This ad was a little confusing. Is this a boy band? Certainly the lad in the middle looks like Nick Carter of Backstreet Boys. But is the message homophobic, or just fun? Opinions differed. In any case, Irn Bru have long made a habit of being controversial with their usually very funny ads.
In rainbow marketing, many colors are used. Here is Orange.