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Welcome to the website for my PhD Research "Marketing the Rainbow".
In my research I want to find out if gays ("LGBT") are recognised as a special target group - customer, client, member, patient, resident, visitor, guest, employee - and to what extent.
On the following pages you can see the progress, and links to my surveys. You are kindly invited to participate in the relevant surveys! And - please sign my guestbook.
If you have questions or observations, please mail me.
Thanks for your interest,
Alfred Verhoeven LL.M.
Amsterdam, December 2009
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